My 25-year old vacuum cleaner was spitting more dirt back into my home than it took out. And it weighed a ton. It was pretty much just pushing dirt from room to room, so Chuck finally convinced me that it was no longer an option to keep it.
So just the other day I was off to Best Buy to purchase a new one.
I found the vacuum aisle and quickly started to get overwhelmed. My goodness, there must have been at least 25 vacuums to choose from.
And then I noticed a guy down the aisle organizing some of the new Dyson models. He said hello. I would not have known he worked for Dyson if it had not been for the Dyson logo on his polo. No big sales moment. Not even a hint of sales energy.
So I decided to ask him, “Why are the Dyson’s double or triple the price of the others?”
He gave a great answer and explained how they are built. He mentioned something about the material used and mostly that you’re paying for the technology of the invention itself. I loved his honesty. No pushy sales talk, he just answered my questions.
(I’ll bet you can tell where this is going!)
And then lo-and-behold, he had dirt and sparkle-ly things with him. He dumped it all out on the floor, a hole bag of stuff, right in front of me! You can guess what happened then. That vacuum really sucked! It was the most amazing experience!
Wow did this guy create a fun and entertaining experience for me. Who would have thought that such an event could be fun and entertaining? Well, besides the Dyson salesman, I guess…
This experience had me buy the Dyson (and the top of the line one no less). If he had not been there, I probably would have bought the $99.00 Hoover, which might have been just fine.
Yet, there was no Hoover person there. All the other brands were lined up and I had to find their boxes and then READ about them. I walked out with a top of the line Dyson because I was able to EXPERIENCE it.
This point cannot be made enough! In my world, my keynotes are experiential by design; my potential coaching clients experience our conversation first; our Bigger Game conferences are highly experiential, all designed to create an experience for you. And then include the element of selling something… and bingo!
So let’s take this idea to your world. What might it look like to create more experiences for your current or potential clients? What might you do? What might you create?
Back to my Dyson experience again. I was determined NOT to buy a Dyson when I left the house that day (even though Chuck was voting for a Dyson). I was committed to not spending a lot of money. That should have been my first sign – be careful how committed you are to what you are NOT going to get – as all that focus on the NOT, created the YES.
I’d love to hear your thoughts!
More to come-